How we work

The five principles

Say plainly what we are trying to do, up front. Agree on what winning looks like and how it gets measured, before starting. Explain the why, because people carry out a plan they understand. Keep it simple, because the simplest thing that works is usually the sturdiest. Move in short iterations, because shipping small and correcting beats planning in the dark for months.

If we cannot name the number we are moving, we do not understand the job yet.

The method line

Clear intent. Defined success. Fast iterations.