Engagements
The work, and how it is scoped and priced
A few of the sites we have built and run. These are live, click any one to open it.
Selected work
The work, in more detail
Coastal Marine
Virginia Beach, Virginia
Coastal Marine is a Yamaha and Sailfish boat dealer in Virginia Beach, carrying real inventory cost on every boat that sits unsold. The site is built so the owner can update inventory and copy through plain-language requests, no CMS training required. Google Ads targets new Sailfish models through local buy-intent and in-stock model searches, since on-brand search volume alone is too thin to reach a six-figure boat. Conversion tracking runs through Google Tag Manager and GA4, wired and verified end to end rather than installed and assumed working. Coastal Marine is the only authorized Sailfish dealer in Hampton Roads, a fact the site states plainly rather than leaving implied.
Carefree Boat Club
National, corporate licensee recruitment
Carefree Boat Club is a licensed, not franchised, network of independently owned clubs, and corporate recruits the operators who open new ones. We built the recruitment landing page and the paid-search campaign that feeds it, so a prospective operator searching for a boat club business lands on a page written for that decision instead of a member-facing site. Every inquiry is tracked from the ad click through to the form, so corporate can see which searches actually produce operator leads. Live since June 2026.
Salty Dawg Sea Services
Virginia Beach, Virginia
Salty Dawg Sea Services is a mobile boat detailing business in Virginia Beach. The site gives a customer a clear way to see the services offered and get in touch, built to stay simple to keep current. A second landing page for private vessel management shipped after the initial build.
FixRite Interiors
Hampton Roads, Virginia
FixRite Interiors handles mobile auto and marine interior repair across Hampton Roads. The site states the service area and the work plainly, built so someone searching for interior repair nearby can find the shop and reach it.
What else we build
Not every piece of work is a website. Some is analysis built to answer one question, some is the tooling the engagements run on. Described by method only: what a client found, and where, is theirs.
Market whitespace map
A ranked map of where a multi-location business should open next, built from its own footprint instead of from opinion. We derive the success profile from the locations it already operates, measure a drive-time catchment around every candidate site, and rank what matches the profile and has nobody in it. The profile is the part that keeps paying: the next site that comes up gets judged against a standard instead of another round of opinions.
Ads and Tag Manager API tooling
Conversion actions and the tags behind them, created through the Ads and Tag Manager APIs instead of a seventy-click session in two web interfaces. The point is not the saved clicks. A hand-clicked setup is unverifiable afterward and quietly different on every account; a scripted one can be read back to confirm what is actually live.
What that wiring actually is, end to end, since it is usually invisible to the business paying for it:
- Someone submits your form or taps to call.
- The page announces it as a named event.
- A rule in the tag manager recognises that event.
- It fires two tags: one to analytics, one to the ad account.
- The ad account ties the sale back to the click you paid for.
Steps three and four are the part we create and publish through the API. Built by hand they are where the seventy clicks go, and a single missed setting anywhere in the chain means the ad account never learns the lead happened.
Answer-engine crawler ledger
A daily record of who reads a site, with human visits and AI crawlers separated and the crawlers named by engine. Being indexed and being cited are different things, and reporting them together flatters the number. It runs daily because the source only holds about a month of history.
Lead ledger
Every form submission written to a database as it arrives, with the ad attribution that came with it. No new surface, no change to the notification email, nothing for anyone to maintain. It replaced counting leads by pattern-matching a third-party email log, which expires on somebody else’s retention schedule. A lead you cannot count later is a lead you cannot prove.
Ads account scripting
Structured account changes run as code against a versioned file rather than by hand. Twenty-nine geographic radii is a loop instead of about a hundred and fifty clicks:
// one row per market, read from a versioned file
rows.forEach(function (r) {
campaign.addProximity(r.lat, r.lon, r.radius, 'MILES');
});That is the whole change. The file is the source of truth and the script is the apply step, so what changed sits in version control instead of in somebody’s memory. Every run previews before it applies, and the single missed click in a long manual sequence stops being possible.
How an engagement runs
Most engagements start as a single, well-defined piece of work, not a long contract. We name the destination, agree on what success looks like and how it will be measured, then ship in small steps and correct fast. You see progress as it happens, not at the end of a quarter.
If the work proves out and there is more worth doing, the relationship continues because it earned its way there, not because it was the price of starting. We would rather prove the loop once than sell a retainer up front.
How it is priced
Priced on the metric the work moves, not on hours. Before we start, we agree on what winning looks like in a number, and the price is set against that, so the math is a straightforward call for you to make. Full detail is on What we do and How we work.
To talk through what a result would look like for your business, start a conversation.